Scaling is Product Management

Brandon Chu, Product Manager at Shopify, shares how to install a customer empathy engine in a growing organization and how to increase speed despite the complexity.

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(13:10) Why does Brandon think speed is so important in product management and how does it relate to scaling?
(17:10) What happens to the product management function when you go from being a startup to being a large company? What is an ‘empathy engine’ and why is it important?
(24:40) What are some of the challenges associated with scaling?

What Brandon is reading
Hubris by Alistair Horne
Sapiens by Yuval Harari