Sales is Product Management

Steli Efti, CEO of, shares how product teams can leverage sales teams before and after product-market fit and how to scale a sales team.

(9:47) How can product managers leverage sales teams to set and exceed customer expectations before product/market fit?
(14:50) How can product managers collaborate with the sales team after product/market fit?
(21:58) What are Steli’s thoughts on recruiting a first salesperson for a new product?
(24:30) How can you create a repeatable sales process and ensure the next 100 salespeople hired are good fits for selling the product?

What Steli is reading
Tao Te Ching by Laozi