Reinvention is Product Management

Ha-Hoa Hamano, Senior Product Manager at NPR, shares her approach to meeting the changing needs of users and how she rallies stakeholders around key product decisions.

Highlights
(7:00) How is NPR adapting to changing consumer behavior and needs? 
(9:40) How does Ha-Hoa seize new market opportunities while also operating within budget?
(13:30) What are some best practices for rallying your team around key product decisions?
(16:15) What’s most challenging about reinventing long-established products?
(19:20) How does Ha-Hoa incorporate experimentation into her product development process?
(23:30) What predictions does Ha-Hoa have for the future of digital media? 

What Ha-Hoa is reading:
Don't Make Me Tap!: A Common Sense Approach to Voice Usability