Joe Lalley, Digital and Social Strategy Director at PwC, shares how to align stakeholders and make the case for key product decisions based on his experience building PwC’s homepage.
(8:30) How does Joe get stakeholders’ input in the process of bringing a product to market?
(14:40) What is the “meeting before the meeting?” How has it helped Joe align with stakeholders?
(16:20) How does Joe use video to communicate with and educate stakeholders?
(18:20) How does Joe involve stakeholders in the process of gathering customer insights and how has it helped him?
What Joe is Reading:
Switch: How to Change Things When Change Is Hard by Chip & Dan Heath