Persuasive Design is Product Management

Victor Yocco, Author and Research Director at EY-Intuitive, shares the key psychological principles that drive user adoption and how product teams can use these principles to build more persuasive products.

(3:25) What is persuasive design and how does it impact product teams?
(6:35) What is the psychology behind creating meaningful persuasive design?
(10:28) How can product teams make design intentionally persuasive?
(17:00) What key aspects of a persuasive design strategy did TurboTax implement to captivate users?

What Victor is Reading
Outliers: The Story of Success