Partnering with an Agency is Product Management

Atandra Burman, Director of Product & Program Management at Y Media Labs, shares the keys to agency-client relationships, how to execute customer research effectively and best practices for communicating throughout the product lifecycle.

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Highlights
(4:00) Why do companies such as Home Depot, The North Face, and First Republic partner with agencies such as Y Media Labs?
(6:00) What are the most important aspects of a successful agency relationship and project?
(8:30) What’s a case study that illustrates clear understanding and mutual business value in a successful agency relationship?
(10:50) What is like to execute a lean user research process as an agency?
(16:05) What are the best communications practices throughout the project lifecycle?

What Atandra is Reading
How Successful People Win: Turn Every Setback into a Step Forward