No Bullsh*t Lean is Product Management

Bob Dorf, Author of The Startup Owner’s Manual, shares how product managers and the c-suite can embrace a culture of innovation and how companies can incentivize employees to take risks.

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(3:15) Lean is a movement that startups embrace but that goes against everything large companies stand for. Why should big companies care about Lean?
(6:45) What are some of the ‘bullsh*t’ excuses stakeholders at large companies make to prevent this shift in mindset and practice?
(18:05) How does Bob go about convincing the C-suite to change the processes that have been in place for decades?
(25:00) How can leaders incentivize employees to innovate within their organizations?

For more on corporate innovation, listen to The Innovation Benchmark.