Monetization is Product Management

Swapnil Parikh, a monetization product manager at Tumblr, illustrates how monetization is at the intersection of sales and user experience. He shares what a day in his life is like and why cracking the code of the native experience is the key to revenue.

(3:31) What is an average day in the life of a product manger working on monetization? 
(6:05) How can product managers build rapport with engineers? 
(7:51) What is an example of a company doing “native” monetization really well? 
(13:16) What are the first steps to take in figuring out how to monetize? 
(14:01) How does data and experimentation play a role in monetization? 

What Swapnil is reading
Creativity Inc by Ed Catmull and Amy Wallace 

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