Media Monetization and Distribution is Product Management

Dan Blumberg, Product Director for New York Times Global, shares how his team runs experiments, strategies for media monetization and new opportunities for content distribution.

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(3:28) Dan is focused on the experience of reading the New York Times through third party channels, why is this something that his organization is interesting in and what are some of the challenges?
(6:27) What are the experiments the New York Times is running to increase monetization and what have they learned so far?
(10:19) How does Dan’s team assess whether to rely on a third party experience to drive readers directly to the New York Times website?
(14:48) What does the process of shifting to “horizontal product management” look like especially with regards to the product and content teams?

What Dan is Reading
The Design of Everyday Things by Don Norman