Jobs to Be Done is Product Management

Karen Dillon, Contributing Editor of Harvard Business Review and co-author of Competing Against Luck, dissects the most common problems with corporate innovation efforts and shares how understanding customers' job to be done can help product teams make better decisions.

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Highlights
(2:50) How does Karen use Disruption Theory to help companies innovate?
(5:35) What are the most common corporate innovation strategies today?
(7:30) How does “jobs to be done” inform product and feature development? 
(9:30) How can companies discover their customers’ jobs to be done?
(11:30) What companies have successfully adopted the “jobs to be done” framework?
(13:00) What are best practices for adopting the “jobs to be done” framework?
(15:30) How can product teams track their progress towards helping customers’ achieve their “jobs to be done”?

What Karen is Reading
Behind The Beautiful Forevers