Iteration is Product Management

Michael Bamberger, Co-Founder of Alpha UX, talks substantiating intuition with data, aligning stakeholders to create an environment for iteration, and using data to make decisions.

Highlights
(3:20) What is the role of iteration in product management?
(9:31) What are the best organizational dynamics and structures for iteration?
(18:38) What are best practices for analyzing data and iterating accordingly?
(25:24) What are the biggest challenges and misconceptions about testing and experimentation?

(35:12) What are best practices for analyzing data and making it actionable? How do you know when and how to iterate?

What Michael is reading
City of Thieves by David Benioff

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