Paul Yokota, Director of Product at Animoto, discusses the role of intuition in product management, how to balance data with vision, and how to communicate decisions to key stakeholders.
(5:35) How does data inform a customer’s job to be done?
(6:50) In the absence of data, how does intuition inform decisions?
(11:20) How can product managers effectively influence stakeholders once a decision is made?
(13:00) How can a product manager develop intuition over time?
What Paul is Reading
The Advantage: Why Organizational Health Trumps Everything Else In Business