Intuition is Product Management

Paul Yokota, Director of Product at Animoto, discusses the role of intuition in product management, how to balance data with vision, and how to communicate decisions to key stakeholders.

(5:35) How does data inform a customer’s job to be done?
(6:50) In the absence of data, how does intuition inform decisions?
(11:20) How can product managers effectively influence stakeholders once a decision is made?
(13:00) How can a product manager develop intuition over time?

What Paul is Reading
The Advantage: Why Organizational Health Trumps Everything Else In Business