Incubation is Product Management

Jeremiah Zinn, Chief Product Officer at Bark & Co., shares the incubation process his company has built to enable continuous innovation and the methodology they use to validate new product concepts.

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(3:03) Why does Jeremiah use the term incubation and what does the process look like?
(6:55) How does this process overcome the “innovator’s dilemma”, namely focussing too much on solving current needs and not foreseeing future needs?
(9:35) How does incubation sit and function within the greater organization?
(11:55) How does bark beta (their incubation system) validate new concepts?
(16:15) How does Jeremiah’s organization’s new product development process compare to how startups use lean methodologies?

What Jeremiah is reading
Nexus by Ramez Naam
Lean Analytics: Use Data To Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz