Ideation is Product Management

Bryan Mattimore, Co-Founder and Chief Idea Guy at Growth Engine, shares the techniques he’s used to help companies like Kraft and Ford generate new ideas and how to bring ideas to market from within a large organization.

Highlights
(3:30) What are best practices for iterating on initial ideas?
(5:45) How can companies effectively deploy ideation processes that aid in solving their problems? 
(10:20) What are some of the use cases for ideation and how can organizations get started?
(13:00) How can customer feedback inform ideation?
(15:30) How can large companies bring their new idea to market?

What Bryan is Reading
Hit Makers: The Science of Popularity in an Age of Distraction