Hiring is Product Management

Will Cole, Director of Product at Stack Exchange, illustrates how to transition from a company that goes out to find talent into a company that attracts talent, how to source and screen innovative product people, and how to build rapport with engineers.

(4:21) How can companies recruit the most innovative product people?
(9:37) How can product managers build rapport with engineers?
(11:25) How do you write a great job description?
(13:50) What are the best questions to ask during interviews?