Handling Feature Requests is Product Management

Michael Sacca, Head of partnerships at Crew, discusses the value of partnerships, how to evaluate feature requests and creative ways of saying ‘no’.

(3:25) How can partnerships help companies grow?
(5:25) What are the ramifications of handling feature requests from major partners that don’t directly coincide with the roadmap?
(7:25) What criteria does Michael use to determine how to handle feature requests?
(9:55) How does Michael prioritize feature requests and customer feedback?
(11:35) How has maintaining a tight feedback loop with customers effected a change on Crew’s product roadmap?
(13:25) How does Michael decline feature requests while simultaneously providing alternative solutions?

What Michael is Reading
Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money
Known and Strange Things