Marc Sirkin, CMO at SpendBoss and former Director at PWC, shares how product managers can support go-to-market strategy and his advice for unlocking collaboration between product management and marketing teams.
(7:04) How do the roles of marketing and product impact Go-to-Market strategy at large enterprises and small companies?
(9:17) What are Marc’s recommendations for large enterprises looking to invest in and support Go-to-Market strategies?
(12:41) Many product managers think the concept of a product launch is outdated. What impact does this have on Go-to-Market strategies?
(14:12) What metrics does Marc use to qualify success?
(16:50) How does Marc think marketing will change over the coming years?