Getting Strategy Right is Product Management

Steven Haines, CEO of Sequent Learning Networks and the author of The Product Manager’s Survival Guide, shares how to set and execute a strategy and how to bake customer insights into a product roadmap.

(3:42) What is strategy and why is it an integral part of product management?
(11:33) How does implementing strategy differ from organization to organization?
(14:49) How can customer insights inform your strategy?
(19:50) How should a product team fit within the rest of the company, especially for new product development or innovation?

What Steven is reading
Thomas Jefferson: The Art of Power by Jon Meacha