Aarron Walter, VP of Design Education at InVision, discusses making informed design decisions based on customer feedback and scaling best practices across an organization.
(3:25) Why is talking to customers a central focus when it comes to experience design?
(5:00) Does working at a remote company make talking to customers easier or more difficult?
(6:50) What are some best practices for implementing process in remote organizations?
(8:40) What are the biggest challenges of getting out of the office?
(12:00) How does Aaron train colleagues and stakeholders to execute the process of soliciting customer feedback?
(13:20) How will design leadership shape companies as they begin to adopt lean methodologies?
(14:45) What can users expect from InVision in the near future?
What Aaron is Reading:
Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
The Doodle Revolution: Unlock the Power to Think Differently