Design Leadership is Product Management

Richard Banfield, CEO of Fresh Tilled Soil, shares how to foster a design focused culture, how to recruit the best talent, and advice for managing a growing team.

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(10:47) What does it take to create a design culture?
(14:05) How do you find and recruit the best talent?
(18:52) How do you structure and manage a growing organization?
(22:40) What are the most common challenges for design leaders?

What Richard is reading
Playing to Win: How Strategy Really Works by A.J. Lafley and Roger L. Martin
The Martian by Andy Weir