Demand Validation is Product Management

Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns.

(5:55) How can product managers avoid “false positives”?
(10:34) How is demand validation different at startups and large companies?
(14:29) How can the concept of the minimum viable product be adapted to large companies?

(16:57) How do experiments impact the bottom line for the Fortune 1000?

What Steve is reading
Behind the Cloud by Marc Benioff
The Hard Thing About Hard Things by Ben Horowitz
Lean UX by Jeff Gothelf and and Josh Seiden
Inspired: How to Create Products Customers Love by Marty Cagan

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