Demand Validation is Product Management

Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns.

Highlights
(5:55) How can product managers avoid “false positives”?
(10:34) How is demand validation different at startups and large companies?
(14:29) How can the concept of the minimum viable product be adapted to large companies?
(16:57) How do experiments impact the bottom line for the Fortune 1000?