Customer Development is Product Management

Cindy Alvarez, Director of User Experience at Yammer (a Microsoft company), shares how she advocated for Lean methodologies at her organization and how to gain meaningful insights from customer interviews.

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(6:40) How did Cindy advocate for Lean methodology across her organization?
(8:28) What was the strategy behind hosting a “Lean Day” at Microsoft?
(10:45) How is customer development practiced at a large company?
(16:30) When conducting user research, how does Cindy ensure that the feedback is reliable and free of bias?