Community is Product Management

Sarah Judd Welch, Founder of Loyal, shares how product managers can gain customer insights through community management, how AirBnB builds community, and the KPIs to measure the ROI of community.

(2:17) How can community help product managers build better products?
(3:29) How do you get started with building community?
(8:03) What companies are doing community really well?
(9:31) How is community different between startups and large companies?
(11:20) How can companies measure the ROI of community? What are the KPIs?

What Sarah is reading
Agency: Starting a Creative Firm in the Age of Digital Marketing by Rick Webb
The Atlantic’s technology section

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