(2:17) How can community help product managers build better products?
(3:29) How do you get started with building community?
(8:03) What companies are doing community really well?
(9:31) How is community different between startups and large companies?
(11:20) How can companies measure the ROI of community? What are the KPIs?
What Sarah is reading
Agency: Starting a Creative Firm in the Age of Digital Marketing by Rick Webb
The Atlantic’s technology section