Building APIs is Product Management

Jeremy Glassenberg, Product Consultant and former Platform Manager at Box, shares how to launch a successful API, including his best advice for growing a developer ecosystem and integrating with app marketplaces.

Jeremy has spent 9 years as a product manager focused on APIs and developer platforms. He started at Box as the company’s first hire for its developer platform team and has since worked as Head of Platform Product at Edmodo, served as a Mentor at Techstars and consulted for both startups and large companies. 

APIs are becoming an increasingly popular and effective means for companies to grow, so I was thrilled to interview someone with such impressive and extensive knowledge and experience in this field.

API is an acronym for application programing interface. “APIs are the most basic core functionality you need to enable other developers to work with you service. APIs are a way for other companies to interact with the functionality that you have. While the core functionality is going to be user facing, APIs are developer facing and partner facing,” Jeremy says.

An API can be a standalone product and business, as it is for Twilio and Stripe, but more often, an API provides additional benefit to a company’s core product. Jeremy shared the three most common business objectives that APIs can help companies achieve:

  1. Provide functionality to customers that you can’t provide yourself

  2. Gain access to new customers

  3. Build your brand through partnerships 

Jeremy goes on to share his best advice for designing and product managing APIs, developer relations, and app marketplace integrations.

If you’re considering launching an API at your company, there’s no better person to learn from than Jeremy, and in this interview, he goes deep on everything you need to know to be successful. Here are the highlights:  

  • Jeremy describes what business objectives APIs can help companies achieve (5:50)
  • The most common mistakes companies make when launching APIs (12:35)
  • The most effective strategies for growing a developer ecosystem (21:40)
  • How product managers can reap the benefits of app marketplaces (32:30)
  • The next big opportunities in building APIs (35:30)

Listen on iTunes, Stitcher or SoundCloud below.