David Cancel, CEO of Drift and formerly Chief Product Officer at Hubspot, shares how to structure product teams and how autonomy increases employee retention and customer-centricity.
(5:44) Why does David think hiring people who are customer-driven is the key to a successful product team?
(8:40) What does a feedback loop directly between the engineers and customers look like?
(14:55) How does David get buy-in and build a culture around this customer-driven approach?
(23:00) David says introducing unnecessary process can create barriers to customer centricity. But, is some process necessary? What processes does David incorporate?
(28:46) What metrics should product teams and engineers be guided by?