Flavio Masson, Head of Innovation at AARP Life Reimagined, shares the mindsets and culture needed for breakthrough innovation and the key metrics to consider when validating and scaling a new product or feature.
(3:35) How does Flavio effectively introduce companies to breakthrough innovation?
(4:50) If real breakthroughs come from a shift in mindsets, what is the best approach to changing corporate mindsets to being patient and long-term focused?
(6:05) What tools does AARP use to validate new concepts with the market?
(7:45) What metrics are most effective when using a lean validation process?
(9:35) How does Flavio’s approach to product change as an innovation begins to scale and mature?
(13:30) What are some best practices for reshaping company culture and breaking the status quo?
What Flavio is Reading:
Moonwalking with Einstein: The Art and Science of Remembering Everything