API Integration is Product Management

Mike Knoop, Chief Product Officer of Zapier, shares how API integrations can make a product more valuable to users and how product teams can develop empathy for customers.

(5:10) How do product managers benefit from API integrations?
(7:00) How does the Foursquare API help users benefit from connecting powerful tools together?
(8:00) What is the future of API integrations and how will it impact product teams?
(9:45) With the importance of APIs growing for product managers, how does your team stay up to date and continue to add integrations as new SaaS tools arise?
(11:40) How have you handled feature requests with such a large partner network and how have partners contributed?
(14:30) How does Mike ensure that Zapier employees stay up to date with customer needs and behavior?

What Mike is Reading
Regenesis: How Synthetic Biology Will Reinvent Nature and Ourselves