Statistics is Product Management

Naira Musallam and Tim Lawton from Frontier7 discuss the role of statistical significance in product management, data analysis, and the viability of traditional market research.

Highlights
(4:16) Why does Naira think data is a blessing and a curse?
(11:27) What is the difference between statistical significance and meaningful results?
(25:59) Does Tim think there is value in interviewing just a few users?

What Naira & Tim are reading
The Sun Also Rises by Ernest Hemmingway
Dancing Wu Li Masters by Gary Zukav

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