Statistics is Product Management

Naira Musallam and Tim Lawton from Frontier7 discuss the role of statistical significance in product management, data analysis, and the viability of traditional market research.

(4:16) Why does Naira think data is a blessing and a curse?
(11:27) What is the difference between statistical significance and meaningful results?
(25:59) Does Tim think there is value in interviewing just a few users?

What Naira & Tim are reading
The Sun Also Rises by Ernest Hemmingway
Dancing Wu Li Masters by Gary Zukav

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