Kevin Dewalt, Entrepreneur and Angel Investor, shares how to use content and relationship management to onboard new customers and why he thinks relying too heavily on quantitative metrics can lead product teams astray.
(5:53) How do you start creating, evaluating and optimizing a user onboarding experience?
(10:58) What is concierge onboarding and how can it help with the process?
(14:35) How do you balance educating customers about their problems and solving problems you know they have?
(22:49) Behind the scenes of pivoting, building an MVP and using education for lead generation and customer development.
What Kevin is reading
The Challenger Sale by Matthew Dixon and Brent Adamson