Prototyping is Product Management

Josh Wexler, Head of Product at Yieldmo, shares how prototypes can serve as a valuable method for communicating internally and externally, how to gain insights from user testing, and the common mistakes he sees product teams make. Get the ebook we co-wrote with Josh, “What Product Managers Need to Know About Rapid Prototyping”, here.

(3:56) What are the different ways to build prototypes?
(5:27) What is fidelity and how should it change throughout the product lifecycle?
(10:53) What are the most common mistakes product managers make in building prototypes?
(18:22) How can you generate reliable insights when testing prototypes?

What Josh is reading
Steve Blank
99% Invisible Podcast

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