Developer Evangelism is Product Management

Tim Falls, Vice President of Community at, tells us how an API can facilitate product and distribution partnerships, how developer evangelism can improve your product, and the first steps to take in building out a developer evangelism initiative.

(9:37) What is an API and how does it relate to developer evangelism?
(14:08) How can product managers and developer evangelists work together?
(20:04) What roles do hackathons and one to one relationship building play in developer evangelism?

(25:30) How are the first steps to building a developer evangelism program?

What Tim is reading
Reinventing Organizations by Frederic Lalou