Conversion is Product Management

Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers.

(3:46) What is the freemium business model? How can it best be utilized?
(6:21) What are some tips for getting started with converting users from free to paid?
(9:27) How do you analyze user behavior and segment users?
(12:47) What metrics can be used to measure progress?
(15:16) What are the best tools for tracking KPIs and metrics?
(19:44) What advice does Jason have for communicating with various stakeholders?

What Jason is reading
Station Eleven by Emily St. John Mandel

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